Do you want any home campy accessories?!

Simply put: Fun + functional products = Fred & Friends.

FRED & Friends runs the gamut from decorative accessories to tabletop, kitchen, party, desk, lifestyle, and gift. The FRED focus is stuff that’s well-designed, puts a smile on your face, and doesn’t cost a fortune. Stuff that’s easy to buy, fun to own, and says “my home is my castle – I will not fill it with junk.”



static-cling mirror decals

Who IS that looking back from the mirror? With this giant set
of static-cling decals you’re just one moustache or tiara away
from a whole new you. Just place our Funhouse decals on a
mirror and stand back; it’s best to squint one eye for the full
effect. Funhouse includes 3 full sheets of reusable static-cling
decals in a colorful peggable package.

Design: Christina Sciullo and Jason Amendolara, Fred studio

©2008 FRED




the drain stopper drowning in charm

A classic rubber drain plug with a quirky twist.
Assorted playful colors, clear drum packaging,
corrugated counter display.




sing in the shooOOOOoower

Everyone sounds like Pavarotti in the shower – that’s why the Shower
Mic is such a natural. Not only is it a useful sponge for washing up,
but it also has the uncanny ability to unleash your inner Sinatra. So,
don’t hold back – stand and deliver. Durable synthetic sponge material
with antimicrobial properties, peggable clear packaging.

Design: Atypyk

©2006 ATYPYK



conversational paperclips

Speak up! These cartoon-inspired paper clips are the perfect way to
draw attention to what you’re really trying to say. Talk Bubble clips
are extra large, extra thick, and plated in sexy gunmetal black. We’ve
packed 25 clips in each reusable storage tin.

Design: Atypyk

©2006 ATYPYK



a handy little spatula

Uh, oh. Have you been caught sticking your finger into that
irresistable cake batter again? Next time, don’t gross everyone
out – use your BatterFinger instead! It’s a handy silicone spatula
that stirs and scrapes with ease, and makes frosting a snap.
It’s perfect for when you just have to try out the brownie mix.
Go ahead, lick your finger! Individual peggable clear boxes.

Design: Sylvain Vanderhaegen and Jean Laurent Vie

©2008 FRED



the all-time classic cutting board

Shakespeare was certainly on the cutting edge of theater, and now
you can be, too. Use this fine quality wooden tome for slicing and
dicing and then store it on the shelf with your cookbooks! It’s
6” x 9.5”, constructed from solid hard beechwood, pre- seasoned
with a light dressing of mineral oil, and nicely shrink-wrapped. A
charming hostess gift from Atypyk Paris!

Design: Atypyk

©2007 FRED



Jean-Charles de Castelbajac, also known as JC/DC, born 28 November 1949 in Casablanca, Morocco, is a famous fashion designer. He has enjoyed international success with some of his creations, including a coat of teddy bears worn by pop star Madonna and by supermodel Helena Christensen in the film Prêt-à-Porter. Recently JC de Castelbajac has befriended designers such as Cassette Playa and The Coconut Twins. His fashion archive was showcased in preparation for his retrospective “Gallie Rock” in Paris by photographers Tim and Barry, modelled by Cassette Playa, M.I.A., Jammer, Matthew Stone, Slew Dem Crew and more.

As well as his imaginative clothing collections the designer creates home furnishings.

And now, let’s look at this resemblance between Freddie Mercury and JC De Castelbajac! JCDC’ creations would have been perfectly suitable for the Queen’s leader!

WOK’s designers: ANDREA CREWS



“Camp sees everything in quotation marks. It’s not a lamp, but a “lamp”; not a woman, but a “woman.” To perceive Camp in objects and persons is to understand Being-as-Playing-a-Role. It is the farthest extension, in sensibility, of the metaphor of life as theater”

(Susan Sontag, “Notes on Camp”)


Andrea Crews’s project bases on the use and the reinterpretation of the second-hand garment, it is a social, economic and ethical choice. Andrea Crews transforms tons of secondhand clothes into unique pieces, chic and trendy. Within the workshop, around the heap of clothes, the raw material, Andrea Crews settles sewing machines and creates experimental collections.Beyond a simple craze for the vintage, the concept ” post-vintage ” of Andrea Crews is more than ever of current events. More than a simple appropriation, she proposes a reinterpretation.







Hanging out in Milan: WOK


On March 8th 2007 in Viale col di lana 5a Milano a new concept store , WOK, is born. The two owners, Federica and Simona, want to propose something new and innovative brands as Ktz, Vibskov, Marios, Rene Gurskov, Swash among well-known and cool brands as American Apparel, Nike and more others, matched with toys, books, magazines and design pieces.

Both Federica and Simona, come from communication world, even if through different paths, and with this opportunity they would like to encourage artists and designers to dedicate themselves in the reserch of new forms of expression and new ideas to communicate. They would like to mix our italian traditional culture, byword of inspiration and creativity, with the european and extraeuropean culture as London, Nyc, Tokyo. Their customers are impressed by the uniqueness and originality of each piece of clothing, accessorize or design and this peculiarity makes WOK unique in the italian landscape.

Out of the commercial activities, WOK offers art exhibitions and music sessions. During Milan design week WOK gave hospitality to the berlin studio METROFARM and their concrete furniture and in May to the Paris writer HONET, who made two beautiful paintings on the walls and espose his poraloids, both the events were washed by good music and cool vibes. Moreover constantly WOK looks for freshness from Italy and abroad as the clever rabbit Nabaztag, the useful “easy on board” and pillows from Tokyo and vintage clothing and accessorizes from London, Tokyo and Bruxelles.


Art for art’s sake

Increasing curiosity

Making new joung designers known

Selling clothes, accessorises, books, magazines, design toys,…

Catching the vanguard and new trends


Brands of  international emerging stylists , exhibitions of contemporary artists who express theirselves with new forms of art and technologies, a selection of design toys, books and magazines.



Milan, Porta Ticinese, via Col di Lana 5/A, 20136 Mi


Tuesday to Saturday 10am-2pm and 3pm-7.30pm

Monday 3pm-7.30pm


Hanging out in Milan: PORTA TICINESE




Porta Ticinese


Small but savvy, the stores are an eclectic amalgamation of anything cool: you can find provocative ties, unreasonable braces, immoderate waistcoats, extravagant bow ties and hats, excessive print blouses and wellingtons and so on…

You have any kind of unuseful sunglasses, of never-seen-before hand bags, awkward jewellery, etc…


Out of  the ordinary people, peculiar and bizarre men and women, both Italians and  foreigners.

The age is about 20 to 40.


Few shop assistants many sole traders, the age is the same of the customers.

Odd and strange, the shopkeppers are often kind and funny: they speak with slangs and make you feel comfortable.




Totally atypical, the interior design is always different: every details is though and everywhere you find something queer and comical! Often the traders are the ones who take an interest in the interiors.

There’s only one thing that’s common for almost every shop: Marylin and Audrey photographs or objects.





Friday, 26th September

in the wardrobe… JAN JANSEN’S SHOES



Jan Jansen is a master of shoe design, born in 1941 in Nijmegen, Netherlands, he designed and made his first pair of women’s boots for Tonny Polman at the tender age of 18.

Nowadays Jan’s creations combine elements of architecture and sculpture, while simultaneously providing ergonomic quality that guarantees comfort. He has introduced a new aesthetic in shoe design and has often been pioneering in shoe-development. His asymmetrical draped ladies’ sandals are a good example: the heel is longer than it is wide and a multifunctional fastening allows a variety of appearances.

Jan Jansen has received numerous awards for his work, including the Kho Liang Ie Prize (1985), the Grand Seigneur (1996), The BKVB Oeuvre Prize (2002) and the Max Heijmans Ring (2006)

Referring to Camp style, Jan Jansen’s shoes clearly symbolize unconventional way of dressing and a particular and surprising taste; his shoes are a very good example of what eccentricity and exaggeration mean. The idol who better embodies these characteristic is – without any doubt – Madonna.



  1. CAMP as an aesthetic in which something has appeal because of its bad taste or ironic value
  2. CAMP as ostentatious, overemphasized, affected, theatrical, effeminate or homosexual behaviour
  3. CAMP as love of the unnatural: of artifice and exaggeration.
  4. CAMP as something esoteric, something of a private code, a badge of identity even, among small urban cliques. So…
  5. CAMP especially as way of dressing, of making up, of introducing yourself


  1. because MORE IS MORE
  2. because the point of Camp is to dethrone the serious. Camp is playful, anti-serious. More precisely, Camp involves a new, more complex relation to “the serious.” One can be serious about the frivolous, frivolous about the serious.
  3. because triggers creativity and bravery
  4. because is good because is awful
  5. because makes life a little bit more easy


  1. bloggly speaking: here! On, in pages and posts
  2. particularly in “wardrobe” posts because my zoom takes place in this section
  3. geographically speaking, my research will occur in the city of Milan
  4. in your own imagination….
  5. quite everywhere, although you don’t see it…



  1. in Ancient Greece when male actors performed female characters in Eschilos, Sophocles and Euripides’s tragedies; during the Renaissance, with the mannerist artists like Pontormo, Rosso, and Caravaggio, or the extraordinarily theatrical painting of Georges de La Tour, or Euphuism in literature; inthe late 17th and early 18th century, because of that period’s extraordinary feeling for artifice, for surface, for symmetry, it is the great period of Camp: Pope, Congreve, Walpole
  2. my focus is on the 70’s, 80’s, 90’s and nowadays
  3. 24 hours a day
  4. 7 days a week
  5. it’s always time for set your mind free



  1. me, myself&I: Giulia Ferrari
  2. homosexual people such as David Bowie,  Freddie Mercury, Elton John, George Michael, Liza Minelli, Bette Midler, Mika
  3. gay-icons such as Kylie Minogue, Madonna, Cilla Black, John Inman,…
  4. Susan Sontag: her celebrated and widely-read 1964 essay “Notes on ‘Camp’” was epoch-defining, examining an alternative sensibility to seriousness and comedy
  5. you