Hanging out in Milan: WOK

WHO:

On March 8th 2007 in Viale col di lana 5a Milano a new concept store , WOK, is born. The two owners, Federica and Simona, want to propose something new and innovative brands as Ktz, Vibskov, Marios, Rene Gurskov, Swash among well-known and cool brands as American Apparel, Nike and more others, matched with toys, books, magazines and design pieces.

Both Federica and Simona, come from communication world, even if through different paths, and with this opportunity they would like to encourage artists and designers to dedicate themselves in the reserch of new forms of expression and new ideas to communicate. They would like to mix our italian traditional culture, byword of inspiration and creativity, with the european and extraeuropean culture as London, Nyc, Tokyo. Their customers are impressed by the uniqueness and originality of each piece of clothing, accessorize or design and this peculiarity makes WOK unique in the italian landscape.

Out of the commercial activities, WOK offers art exhibitions and music sessions. During Milan design week WOK gave hospitality to the berlin studio METROFARM and their concrete furniture and in May to the Paris writer HONET, who made two beautiful paintings on the walls and espose his poraloids, both the events were washed by good music and cool vibes. Moreover constantly WOK looks for freshness from Italy and abroad as the clever rabbit Nabaztag, the useful “easy on board” and pillows from Tokyo and vintage clothing and accessorizes from London, Tokyo and Bruxelles.

WHY:

Art for art’s sake

Increasing curiosity

Making new joung designers known

Selling clothes, accessorises, books, magazines, design toys,…

Catching the vanguard and new trends

WHAT:

Brands of  international emerging stylists , exhibitions of contemporary artists who express theirselves with new forms of art and technologies, a selection of design toys, books and magazines.

Brands as AB-IRATO, AMERICAN APPAREL, IRREGULAR CHOICE, MARBLE-SUD, MARIOS, KEDS, ORNER, PHARMACY, SEALKAI, KIDROBOT,…

WHERE:

Milan, Porta Ticinese, via Col di Lana 5/A, 20136 Mi

WHEN:

Tuesday to Saturday 10am-2pm and 3pm-7.30pm

Monday 3pm-7.30pm

 

www.myspace.com/misswok  

www.wok-store.com

 

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