Do you PITTI?!





Pitti Immagine organises some of the world’s most important fashion events: international quality clothing and textile fairs, communication happenings and cultural and research initiatives for the fashion system and fashion as the aesthetic expression and global evolution of taste.




















Pitti Immagine currently organises the following events:
Pitti Immagine Uomo
(men’s fashion collections. In Florence, two editions a year)
Pitti_W Woman Pre-collections
(women’s fashion precollections. In Florence, two editions a year)
Pitti Immagine Bimbo
(fashion collections for the 0-14 age group. In Florence, two editions a year)
Pitti Immagine Filati
(yarn collections for knitwear. In Florence, two editions a year)
Touch!, neoZone, Cloudnine
(women’s fashion collections. In Milan, twice a year)
(fashion collections for men, women and children for large-scale organised distribution. In Milan, two editions a year)
(collections of artistic fragrances and essences for the body and home. In Florence, one edition a year)
Taste (refined food and wine products and culture. In Florence, one edition a year)

Many of the communication events and cultural and research initiatives that compare fashion with other contemporary creative languages (visual arts, design, architecture, cinema, photography, advertising and music) are organised by the Pitti Discovery Foundation.


FREE TO BE YOU ( to be campy!..)





 YOU: concept store in the centre of Turin



YOU propone abbigliamento e accessori uomo/donna non seriali ma in pezzi unici, prodotti sempre nuovi e di ricerca.

Creazioni uniche in Limited Edition nate dai sogni e dai pensieri di giovani stilisti e designers.
Un Concept Store con base nel centro di torino, che presenta le collezioni di designers italiani e internazionali (Londra, Berlino, Barcellona…) che hanno in comune sperimentazione, ironia ed ecletticità.

organizza eventi, ogni mese promuove le collezzioni con aperitivi accompagnati dai migliori DJ Set





Piazza Vittorio Veneto, 12/f – 10123 – Torino –








camp into charity: Fiorucci’s latest t-shirt


Nel 2008, cbm Italia sostiene e promuove l’iniziativa 100 anni X 100 testimonial X 100 progetti. Tante personaggi importanti provenienti dal mondo dello spettacolo, dello sport, della cultura e dell’imprenditoria italiana presteranno la loro immagine a supporto dei  100 progetti per aiutare cbm a comunicarli e a raccogliere così i fondi necessari a sostenerli. Tanti sono gli ambasciatori di cbm che hanno deciso di prestare la loro immagine. Tra gli altri Elio Fiorucci.

 Il noto stilista ha scelto di essere il testimonial dei progetti di cbm in Myanmar (ex Birmania), paese duramente colpito dall’uragano Nargis, dove cbm supporta un progetto oculistico di eccellenza.

Elio Fiorucci ha deciso di vestire i 100 anni di cbm nella lotta alla cecità realizzando una T shirt Braille ispirata al celebre film di Charlie ChaplinLuci della città”.




t-shirt ” Love is Possible” by Elio Fiorucci.

Acquiring this t-shirt you contribute to help cbm Italy onlus an association not profit that it is taken care of the problem of the blindness in the world. All the proceeds will come entire devolven at association.

Elio Fiorucci has chosen a Charlie Chaplin’s subject: the characters of City Lights




City Lights is a 1931 American silent comedy film written, directed by, and starring Charlie Chaplin

The plot concerns Chaplin’s Tramp, broke and homeless, meeting a poor blind girl (Virginia Cherrill) selling flowers on the streets and falling in love with her. The blind girl mistakes him for a millionaire and, because he doesn’t want to disappoint her, he keeps up the charade…





Elio Fiorucci and his therapy





With just one e-mail to Elio Fiorucci himself, he sent me some materials about him and his funky business…What a  helpful person!!



Elio Fiorucci was born in Milan on 10 June 1935, son of a shoe shop owner.

One day in 1962, Elio came up with the idea of making galoshes in bright primary colours whilst working at his father’s shop. When they were featured in a local weekly fashion magazine, the galoshes caused a sensation. Following a trip to London in 1965, Elio was determined to bring Carnaby Street fashions to Milan.

He opened his first shop on Galleria Passerella in Milan on 31 May 1967 selling clothes by London designers such as Ossie Clark and Zandra Rhodes.

fiorucci sunglasses

In 1967 he opens his first shop in Galleria Passerella in Milan; Fiorucci looks East for inspiration, buying cheap T-shirts from India, and turning rice sacks into bags. Two years later the company sets up its own manufacturing plant, and adopted the “two angels” logo created by Italo Lupi.


In 1974 he opens a second store in Milan in Via Torino.

In 1975 he opens his first shop in London in Kings Road.







In 1976 he opens his first shop in New York. The shop is designed by Ettore Sottsass, Andrea Branzi e Franco Marabelli; Andy Warhol chooses the shop window of the Fiorucci store to launch his revolutionary “Interview” magazine.

Customers such as Marc Jacobs, Cher and Terence Conran would rub shoulders with Jackie Onassis and Lauren Bacall, you might see drag queen Joey Arias serving the King of Spain, or Calvin Klein and Gloria Vanderbilt buying some jeans. Other employees include Madonna’s brother Christopher Ciccone, Terry Jones of i-D magazine fame and Oliviero Toscani who shot many of the famous Benetton adverts.



In 1977 ther is the opening of Studio 54: a myhtical disco which becomes the symbol of a rule-breaking generation: Fiorucci organises the big Opening of the disco.

In 1984 “Graffiti Mania” spreads worldwide from London to New York and Elio Fiorucci invites Keith Haring in Milan to paint his flagship store.









In 1990 the fiorucci brand is sold to Edwin International, a Japanese group leader in denim production. Elio Fiorucci remains the art director of the big Fiorucci store in Piazza San Babila.

In 2003 the Fiorucci shop is taken over by the Swedish group H&M. Elio Fiorucci creates a new brand called “Love Therapy”.


If according to Lawrence Ferlinghetti we will be saved by poetry, according to Ettore Sottsass by beauty, for Elio Fiorucci we will bw surely saved by love: how disagree with him?




EVOLVING LEGEND (touching upon Camp Style)


Many times Fashion can be seen through different points of view: something that is luxurious could be very extravagant, something that was born in order to be extravagant becomes ordinary, something that is thought as ordinary could sets up a strong personality, something that belongs to a strong personaly could turn into approval, approval itself could develop in immoderation… In this exhibition some Ferragamo’s piece of elegance and fashionable style could be comprehended by the eye of Camp!











Held at the Triennale Design Museum, inside the Palazzo della Triennale in Milan, Salvatore Ferragamo – Evolving Legend 1928-2008 (29 Sep – 9 Nov 2008) was an exhibition paying tribute to one of the biggest names in the history of Italian design.

Through a rich display of his most famous pieces, including the wedge heel and cage heel, on loan from the Salvatore Ferragamo Museum in Florence, the exhibition highlights Ferragamo’s scientific and creative approach to shoe making, which contributed to the development of “Italian creativity” as we know it today.






When Camp meets Art and Fashion: Damien Hirst

Damien Hirst (born 7 June 1965) is an English artist and the most prominent member of the group known as “Young British Artists” (or YBAs). Hirst dominated the art scene in Britain during the 1990s and is internationally renowned. During the 1990s his career was closely linked with the collector Charles Saatchi, but increasing frictions came to a head in 2003 and the relationship ended.

Death is a central theme in Hirst’s works. He became famous for a series in which dead animals (including a shark, a sheep and a cow) are preserved—sometimes having been dissected—in formaldehyde. The Physical Impossibility of Death in the Mind of Someone Living, a 14-foot (4.3 m) tiger shark immersed in formaldehyde in a vitrine became the iconic work of British art in the 1990s, and the symbol of Britart worldwide.Its sale in 2004 made him the world’s second most expensive living artist after Jasper Johns.

In June 2007, Hirst overtook Jasper Johns when his Lullaby Spring sold for £9.65 million at Sotheby’s in London. On 30 August 2007, Hirst outdid his previous sale of Lullaby Spring with For The Love of God which sold for £50 million to an unknown investment group. He is also known for “spin paintings,” made on a spinning circular surface, and “spot paintings,” which are rows of randomly-coloured circles.

In September 2008, he took an unprecedented move for an artist of his status by selling a complete show, Beautiful Inside My Head Forever, at Sotheby’s by auction and by-passing his long-standing galleries. The auction exceeded all predictions, raising £111 million ($198 million), breaking the record for a one-artist auction as well as Hirst’s own record with £10.3 million for The Golden Calf, an animal with 18-carat gold horns and hooves, preserved in formaldehyde.

Hirst has admitted serious drug and alcohol problems during a ten year period from the early 1990s: “I started taking cocaine and drink … I turned into a babbling fucking wreck.”. During this time he was renowned for his wild behaviour and extrovert acts, including for example, putting a cigarette in the end of his penis in front of journalists. He was an habitué of the high profile Groucho Club in Soho, London, and was banned on occasion for his behavior.

Although Hirst participated physically in the making of early works, he has always needed assistants (Carl Freedman helped with the first vitrines), and now the volume of work produced necessitates a “factory” setup, akin to Andy Warhol’s or a Renaissance studio. This has led to questions about authenticity, as was highlighted in 1997, when a spin painting that Hirst said was a “forgery” appeared at sale, although he had previously said that he often had nothing to do with the creation of these pieces.




CAMP TREND: to be a mad hatter!

Camp style icons have always loved wearing hats…

Today Philip Treacy (Ahascragh, County Galway, Ireland 1967) is one of the world’s foremost hat designers or milliners.

He has been awarded the title of British Accessory Designer of the Year at the British Fashion Awards on five occasions.

In 2005 he was commissioned to design hats for the wedding of the Prince of Wales to the Duchess of Cornwall.

2005 also saw the culmination of his work as Design Director for The G Hotel. A five star hotel in Galway City it is the flagship of the Monogram Hotel Group a subsidiary of Irish developer Edward Holdings.


16 February 2006 saw the launch of the collaborative collection, Philip Treacy for Umbro at The Royal Horticultural Hall during London Fashion Week. The collection promises to surprise and excite fashion and sports industries in an unusual yet successful collaboration. The launch featured modelling from Jasmine Guinness, Erin O’Connor, Alek Wek, Grace Jones and appearances from Michael Owen and Tara Palmer Tompkinson. Also in 2006, he was declared one of the 100 most influential gay and lesbian people in Britain by the Independent.