Roberto Cavalli has designed a collection of limited edition of Diet Coke bottles (300.000), that will be available only in Italy from September through December. They follow his celebrated aesthetic of animal print – zebra and leopard.
“I had a lot of fun creating three different “dresses” for the legendary silhouette of the Coca Cola Light Contour. They are seductive and feminine, in typical Cavalli style. They’re designed for the world of young people, which has always been a great inspiration to me,” – Roberto Cavalli.
Cristina Santucci, Marketing Director of Coca-Cola Italia explains:
“In every woman there’s a special spark that makes her unique and comes out unexpectedly every time she follows her instincts. It bowls over anyone who is watching her. This joint project with Roberto Cavalli aims to offer a collector’s version of the Coca-Cola light bottle, to appeal to women with a strong personality, who are extrovert, modern and like to experiment; women who love beauty, design, art and culture. We want to remind them to bring out the unique, authentic side to their character. Either through a Roberto Cavalli dress or by collecting a limited edition Coca-Cola light bottle designed by Roberto Cavalli.”
Also before the Cavalli’s patnership, Cocacola has always had a happy camp side…